The app stores have more than 5 million mobile apps, thus getting your app discovered is one of the biggest challenges for you after you’ve finished building the mobile app. So, if you are a business that operates via mobile apps, you really need to formulate your mobile app marketing strategy. In this app store optimization guide,
The app stores have more than 5 million mobile apps,
thus getting your app discovered is one of the biggest challenges for you after you’ve finished building the mobile app. So, if you are a business that operates via mobile apps, you really need to formulate your mobile app marketing strategy. In this app store optimization guide, you’ll learn why it is crucial for you to optimize your mobile app for app marketplaces like iOS and Android in 2020.
ASO or App Store SEO is the effort towards improving the mobile app search rankings and the exploring visibility within the app marketplaces, with the aim of increasing organic downloads. This practice brings you more app users within your target market, and at a very low user acquisition cost.
The app store optimization process requires a critical understanding of how app stores work, the target user behaviour, the most relevant search queries that the potential users will enter or verbally state to find an app or explore new applications.
Also, the app marketplaces are continuously evolving and it has become vital for you to make your app appear in the Explore/Browse sections. These sections include Similar Apps, Featured Apps, Apps for You and many more. So, in 2020, it would be foolish to associate ASO with just App Store Search Optimization.
In addition to higher ranks and visibility, ASO also focuses on improving your app’s CTR (Click-Through-Rate). Meaning your ASO efforts for the app will convince people to browse your app. Then you’ll have to ensure that your visitors download your app. This part of ASO is known as Conversion Rate Optimization (CRO).
ASO Sometimes Overlaps SEOThere are many differences between App Store Optimization and the traditional Search Engine Optimization, but there are a few overlaps too. When you know what exactly is App Store Optimization, this theory makes perfect sense. You will realise that the App marketplaces such as the Google Play store and iOS store are in fact, a closed site search engine which relies on:
- Quick app content discovery
- App Indexation
- Ranking algorithms, that are based on:
- App quality
- Relevance
- Freshness
- Brand value
- User’s perceived value (i.e. ratings and reviews, engagement)
These ranking factors might seem familiar to you. After all, they are one of the most important and popular ranking factors for search engine rankings. Like SEO, improving the app’s visibility is an ongoing process and with continuous efforts, your app can stand out in both the Play Store and the App Store.
The Difference between ASO and SEOThe main difference between SEO and ASO is the ranking factors. Also, SEO is utilized for websites whereas ASO is for mobile apps. The ranking factors for search engines (Google Search) includes more than 200 aspects and the list keeps evolving, whereas the list of ranking factors for ASO is comparatively shorter. However, there is less awareness about the key ranking factors for ASO that really matters. The following infographic consists of the crucial ranking factors for ASO, and will also help you understand the comparative differences between SEO and ASO:
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