What is Direct Booking?
Direct booking is when guests make their booking with the property manager and there are no third parties involved, the property manager has full access to guest data and control over the whole booking process. The direct booking war has been raging for more than two decades. At its peak, online travel agencies (OTAs) had taken over the hotel business, with 4 out of 5 bookings made through them. As OTAs have grown in popularity, hotels are paying ever-higher commissions. A direct booking not only benefits customers but also benefits hotels significantly. Rather than focusing solely on OTA