How Pharmaceutical Companies Are Leveraging Data Analytics to Drive Innovation
The Healthcare domain has always relied on empirical data to understand key insights that understand patterns and help in elevating patient treatment methodology. . Over the years, technology has enabled the business to capture a huge amount of data from various sources in real-time, empowered the stakeholders to make sense of the insights, and make data-driven business decisions. Today, research and consultancy firm McKinsey estimates that leveraging Big Data can generate up to $100 billion annually in the US Healthcare system. As the technology became more advanced and accessible, data analytics for healthcare extended to Pharmaceutical companies that saw